You agree to the privacy policy below, and the Privacy Policy for Substack, the technology provider.
Playbook Foundry Privacy Policy
Version 1.0
Effective date: 2026-01-19
Who we are
Playbook Foundry is operated by Heron Group LLC (”Heron”, “we”, “us”).
Contact
Email: info@theherongroupllc.com
Mail: 8 The Green #11713, Dover, DE 19901
What this policy covers
This Privacy Policy explains how we collect, use, share, and retain personal information when you subscribe to, read, comment on, or purchase from Playbook Foundry (the “Services”).
If you use Substack to access the Services, Substack also collects and processes information as the platform provider under its own Privacy Policy.
Roles, who is the controller
For Playbook Foundry subscriber and audience data, publishers are generally the data controllers and Substack acts as a data processor for that audience data.
Substack may also be a data controller for some data it collects independently of a publisher reader relationship.
Personal information we collect
Depending on how you use the Services, we may collect:
Identity and contact
Email address (required to subscribe)
Name (if you provide it)
Subscription and transaction
Subscription status (free or paid)
Purchase history
Payment status and billing metadata
Note: payment card details are handled by Substack and its payment processors, not stored by us.
Usage and device
Interactions with emails and posts (opens, clicks)
Basic device and browser data (as provided by the platform)
Community content
Comments and replies you post
Messages you send to us through the platform or by email
How we use personal information
We use personal information to:
Deliver the newsletter and provide access to posts and archives
Process subscriptions and provide customer support
Improve content and understand what is useful (analytics such as opens and clicks)
Enforce our Terms, prevent abuse, and protect the Services
Communicate service updates (for example, billing or access changes)
How we share personal information
We share personal information only as needed to operate the Services:
Platform providers and processors
Substack processes subscriber and delivery data to run the publication.
Payment processors
Payments are processed through Substack and underlying payment providers.
Legal and safety
If required to comply with law, enforce our policies, or protect rights and safety
If you communicate a privacy complaint about editorial content through Substack, Substack may route that notice to the appropriate data controller (the publisher or creator)
Other properties (storefront and books)
Playbook Foundry may link to other services we use for distribution:
Payhip (storefront) has its own Privacy Policy and acts as a data controller for its platform operations.
Leanpub (ebooks) has its own Privacy Policy governing purchases and reader accounts there.
If you buy through those services, your information is also processed under their policies.
Cookies and tracking
The Services may use cookies and similar technologies via the platform provider to:
Keep you signed in
Measure performance (opens, clicks, visits)
Prevent fraud and abuse
See Substack’s Privacy Policy for details on its cookies and platform tracking.
Data retention
We retain subscriber and transaction records for as long as needed to:
Provide the Services
Maintain business records
Comply with legal and tax obligations
Retention may also be governed by platform retention practices.
Your choices and rights
Depending on where you live, you may have rights to:
Access or correct your information
Request deletion (subject to legal and record keeping requirements)
Object to or restrict certain processing
Opt out of marketing emails (unsubscribe link in every email)
How to exercise rights
Use the unsubscribe link in emails to stop delivery
Contact us at info@theherongroupllc.com for access, correction, or deletion requests
If your request relates to platform-held data, we may direct you to Substack’s controls or help center, because some actions must be executed by the platform.
Security
We take reasonable measures to protect information, but no system is perfect. The platform provider also operates its own security controls.
Changes to this policy
We may update this Privacy Policy. We will change the effective date at the top when we do. Continued use of the Services after an update means you accept the updated policy.
Per ignem, veritas.
